Display advertising is a powerful tool for small businesses to increase their brand awareness and drive traffic to their website.
Getting started with Display Advertising
In this guide, we will cover everything you need to know to get started with display advertising for your small business.
Step #1 Define your goals
The first step to a successful display advertising campaign is to define your goal. What do you want to achieve with your ads? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Defining your goal will help you determine the type of ad you should create and the platform you should use to promote it.
Step #2 Identify your target audience
Next, you need to identify your target audience. Who do you want to reach with your ads? What are their interests, demographics, and behaviors? Identifying your target audience will help you create an ad that resonates with them and choose the right platform to promote it on.
Step #3 Create your advert
Now that you have defined your goal and identified your target audience, it's time to create your ad. There are several types of ads you can create, including static image ads, animated ads, and video ads. When creating your ad, keep in mind that it should be visually appealing, informative, and include a clear call-to-action to encourage viewers to take action.
Step #4 Choose your platform
Once your ad is ready, it's time to choose the platform to promote it on. There are several platforms you can use, including social media platforms like Facebook, Instagram, and LinkedIn, programmatic advertising platforms like Google Ads and Display & Video 360, and third-party ad networks. Each platform has its own strengths and weaknesses, so choose the one that aligns with your goal and target audience.
Step #5 Set your budget and optimize your campaign
Finally, you need to set your budget and optimize your campaign. Most platforms allow you to set a daily or lifetime budget for your campaign, and you can adjust it as needed based on the performance of your ad. You should also monitor your campaign metrics, such as impressions, click-through rates, and conversions, and make adjustments to your campaign as needed to improve performance.
Conclusion: Why choose Display Advertising?
Display advertising can be a powerful tool for small businesses to increase their brand awareness and drive traffic to their website. By following these steps, you can create a successful display advertising campaign that drives results for your business.
For more advanced Digital Advertising strategies and best practice please visit our dedicated Display & Video strategy section.
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