Bing advertising is a pay-per-click advertising platform offered by Microsoft. While it may not be as popular as Google Ads, Bing advertising still offers advertisers a chance to reach a significant number of users. In this article, we will explore the performance of Bing advertising and present some important statistics.
Bing Advertising Stats: Market & Trends
Bing advertising has a global market share of 2.84% in desktop search, and 0.76% in mobile search. (StatCounter)
In the US, Bing accounts for 6.3% of the desktop search market share, while Google accounts for 87.4%. (Statista)
Bing searchers are likely to be older and have a higher income than Google searchers. (PPC Protect)
The Bing Ads audience is split almost evenly between men and women, with 50.2% of users being male and 49.8% female. (Statista)
Bing's reach is greater than many people realize, with its search results appearing on Siri, Yahoo, and Amazon Alexa. (PPC Protect)
In the US, Bing powers nearly one-third of all PC search queries. (Microsoft)
Bing PPC Stats: Performance & ROI
Bing ads have a lower average cost per click (CPC) than Google Ads. The average CPC for Bing ads is $1.54, while for Google Ads it is $2.69. (WordStream)
Bing Ads have an average click-through rate (CTR) of 3.6%. (WordStream)
The average conversion rate for Bing Ads is 2.83%. (WordStream)
Bing Ad Features
Bing Ads have a feature called Dynamic Remarketing that allows advertisers to show personalized ads to users who have previously visited their website.
Bing Ads offer a feature called Universal Event Tracking that allows advertisers to track the actions users take on their website after clicking on an ad.
Bing Ads offer a feature called Conversion Tracking that allows advertisers to track the number of conversions their ads generate.
Bing Ads offer a feature called Ad Extensions that allow advertisers to add additional information to their ads, such as phone numbers, site links, and location information.
Bing Ads offer a feature called Image Extensions that allow advertisers to add images to their ads.
Bing Ads offer a feature called Action Extensions that allow advertisers to add a call-to-action button to their ads, such as "Call Now" or "Visit Site".
Bing Ads offer a feature called Price Extensions that allow advertisers to display the prices of their products or services in their ads.
Bing Ads offer a feature called Review Extensions that allow advertisers to add positive reviews and ratings to their ads.
Bing PPC Statistics: Summary
Bing advertising offers a viable alternative to Google Ads for advertisers looking to expand their reach. While Bing's market share may be smaller, it still offers a significant number of users and has a lower average CPC than Google Ads.
For more Bing benchmarks, statistics and insights please visit our dedicated Search Marketing section.
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