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20 YouTube Channel Statistics you need to see

With over 2 billion monthly active users, YouTube is one of the largest video-sharing platforms in the world, making it an ideal platform for businesses to promote their products and services. In this article, we will explore the performance of creating a YouTube business page, including important statistics to consider.


YouTube Page Stats: Market & Trends
  1. YouTube is the second most visited website in the world, after Google. (Source: Alexa, Search Engine Journal)

  2. 90% of internet users aged 18-44 watch videos on YouTube. (Source: Hootsuite)

  3. YouTube is available in over 100 countries and 80 languages, making it a global platform for businesses. (Source: YouTube)

  4. Over 1 billion hours of YouTube videos are watched every day. (Source: YouTube)

  5. YouTube is the most popular social media platform among teenagers, with 85% of teens aged 13-17 using the platform. (Source: Pew Research Center)

  6. The average YouTube user spends 11 minutes and 24 seconds per day on the platform. (Source: Brandwatch)

  7. 70% of YouTube views come from mobile devices. (Source: YouTube)

  8. 500 hours of video are uploaded to YouTube every minute. (Source: YouTube)

  9. Over 70% of YouTube's watch time comes from mobile devices. (Source: Statista)

  10. YouTube's mobile app is the most popular app among US teens. (Source: Pew Research Center)

  11. 85% of US adults use YouTube. (Source: Pew Research Center)

  12. YouTube's audience is more diverse than traditional TV audiences, with viewership coming from a wider range of age groups, genders, and ethnicities. (Source: Think with Google)

  13. Over 80% of YouTube's views come from outside the United States. (Source: YouTube)

YouTube Channel: Performance & ROI
  1. YouTube videos generate 1200% more shares than text and images combined. (Source: SmallBizTrends)

  2. Over 70% of viewers bought a product after seeing it on YouTube. (Source: Think with Google)

  3. The top-performing videos on YouTube are between 16 and 120 seconds long. (Source: HubSpot)

  4. YouTube is the most preferred platform for watching product review videos, with 52% of consumers choosing it. (Source: Think with Google)

  5. Over 50 million creators use YouTube to share their content. (Source: YouTube)

  6. Over 90% of marketers who use YouTube say that it has helped increase their website traffic. (Source: HubSpot)

YouTube Page Statistics: Summary

Creating a YouTube business page can be an effective way for businesses to reach a wider audience, promote their products and services, and increase their online presence. With billions of users and a global reach, YouTube offers businesses an opportunity to engage with their target audience and drive traffic to their website. By considering the statistics listed above, businesses can develop a successful YouTube marketing strategy and achieve their marketing goals.


For more YouTube benchmarks, statistics and insights please visit our dedicated Social Media section.

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