20 Remarketing Statistics to make you come back for more

Are you struggling to convert website visitors into customers? Remarketing could be the solution you need. Remarketing is a digital marketing technique that allows you to target people who have interacted with your brand before. Here are 20 statistics to help you understand the performance of remarketing.

ROI Effectiveness of Retargeting

1. 72% of online shoppers will abandon their shopping cart without making a purchase. (Source: BigCommerce)

2. 26% of customers who abandoned their cart return to complete their purchase when retargeted with display ads. (Source: SaleCycle)

3. Remarketing campaigns can increase conversion rates by up to 161%. (Source: Invespcro)

4. Retargeted customers are 70% more likely to convert compared to non-retargeted customers. (Source: Criteo)

5. 30% of website visitors who are retargeted with ads will return to the website and make a purchase. (Source: Criteo)

6. Retargeted ads can generate up to 147% higher conversion rates compared to regular display ads. (Source: Wishpond)

7. The average ROI for retargeting campaigns is 10:1. (Source: Wishpond)

8. The average click-through rate (CTR) for display ads is 0.07%, while the CTR for remarketing ads is 0.7%. (Source: WordStream)

9. Retargeting ads have a 10x higher CTR compared to regular display ads. (Source: Wishpond)

10. The average cost per click (CPC) for retargeting ads is $0.60, while the average CPC for search ads is $2.69. (Source: WordStream)

11. Retargeting can increase brand awareness by 1,046%. (Source: VWO)

Why Marketers believe in Retargeting

1. 82% of marketers have reported increased conversion rates as a result of using retargeting. (Source: Wishpond)

2. 80% of marketers say that remarketing is the most effective way to drive sales. (Source: Retargeter)

3. 56% of companies use retargeting to improve customer experience. (Source: Ascend2)

4. 91% of marketers who use retargeting have found it to be as effective or more effective than other marketing tactics. (Source: Wishpond)

5. The top three reasons marketers use retargeting are to increase brand awareness (59%), to increase conversions (51%), and to improve customer experience (50%). (Source: Ascend2)

6. 45% of marketers plan to increase their retargeting budgets in the coming year. (Source: Retargeter)

Remarketing - Users Insights

1. 70% of consumers prefer personalized ads, while 63% of consumers find generic ads annoying. (Source: Epsilon)

2. 72% of consumers will only engage with marketing messages that are customized to their specific interests. (Source: SmarterHQ)

3. 91% of consumers say that they are more likely to shop with brands who provide relevant offers and recommendations. (Source: Accenture)

Retargeting / Remarketing Statistics: Summary

Remarketing can help you reach your target audience and boost your conversion rates. By reminding potential customers of your brand and what you have to offer, you can turn website visitors into loyal customers. These statistics show that remarketing can be a highly effective marketing strategy that is worth considering for your business.

For more Remarketing benchmarks, statistics and insights please visit our dedicated Display & Video Benchmarks section.