20 Potent Programmatic Statistics

Programmatic advertising has revolutionized the way advertisers reach their target audience. With the use of artificial intelligence and machine learning algorithms, programmatic advertising has made it possible for businesses to reach their ideal customers with greater accuracy and efficiency. In this article, we will examine some of the most important statistics related to the performance of programmatic advertising.

Programmatic Spend is rising

1. According to a report by eMarketer, programmatic advertising spending in the US is expected to reach $79.61 billion in 2021, accounting for 84.0% of all digital display ad spending.

2. The report also highlights that programmatic ad spending will continue to grow and is expected to reach $98.23 billion by 2023.

3. According to a report by IAB, programmatic advertising spending in the US is expected to reach $81 billion by 2021, up from $24 billion in 2016.

4. According to a report by eMarketer, programmatic advertising spending in the US for video, social, and audio is expected to reach $22.18 billion in 2021, accounting for 56.0% of total programmatic ad spending.

5. According to a report by eMarketer, programmatic advertising spending for mobile is expected to reach $67.68 billion in 2021, accounting for 85.5% of all programmatic ad spending.

6. The global programmatic advertising market is expected to grow at a CAGR of 24.6% from 2020 to 2027. (Source: Grand View Research)

7. In 2020, programmatic advertising accounted for 73% of all mobile advertising spending. (Source: eMarketer)

8. Programmatic advertising is expected to account for 68% of all digital display advertising spending by 2022. (Source: eMarketer)

9. In 2020, programmatic advertising accounted for 50% of all programmatic audio ad spending. (Source: eMarketer)

10. In 2020, programmatic advertising accounted for 56% of all programmatic digital out-of-home (DOOH) ad spending. (Source: eMarketer)

Programmatic Performance & ROI

1. According to a report by AdRoll, programmatic advertising generates 73% higher ROI compared to traditional ad buying.

2. According to a report by AdRoll, programmatic advertising enables advertisers to optimize their campaigns 24 times faster compared to traditional ad buying.

3. In 2020, the average click-through rate (CTR) for programmatic display ads was 0.35%. (Source: Google)

4. Programmatic video ads have a higher CTR than traditional video ads, at 0.84% compared to 0.59%. (Source: eMarketer)

5. Programmatic advertising has a viewability rate of 62.6%, compared to traditional advertising's rate of 55.6%. (Source: Google)

6. Programmatic advertising has a higher conversion rate than traditional advertising, at 3.3% compared to 1.6%. (Source: Google)

7. The use of programmatic advertising has reduced cost-per-thousand-impressions (CPMs) by up to 70%. (Source: Adweek)

8. Programmatic advertising allows for real-time bidding, with up to 50,000 bids per second. (Source: MarTechSeries)

9. In 2020, programmatic advertising increased revenue for publishers by 20%. (Source: Business Insider)

10. Programmatic advertising has a higher return on investment (ROI) than traditional advertising, at 12:1 compared to 5:1. (Source: AdRoll)

Programmatic Statistics: Summary

Programmatic advertising has become a dominant force in the world of advertising, with its use expected to grow rapidly in the coming years. With its ability to target specific audiences and optimize campaigns in real-time, programmatic advertising has proven to be highly effective in generating revenue and increasing ROI for businesses. The statistics presented here demonstrate the importance of programmatic advertising in today's digital landscape.

For more Programmatic advertising benchmarks, statistics and insights please visit our dedicated Display & Video Benchmarks section.