20 Outdoor Advertising Statistics to make you go OOH

Outdoor advertising is a powerful and effective way to reach a large audience. It includes billboards, transit ads, street furniture, and other outdoor media. In this article, we will explore the performance of outdoor advertising through various statistics.

Outdoor Advertising Stats: Market & Trends

1. Outdoor advertising spending is expected to reach $42.2 billion globally by 2022. (Statista)

2. 71% of people frequently look at the messages on roadside billboards. (Nielsen)

3. 58% of people learned about an event they were interested in attending from a billboard. (Nielsen)

4. 69% of people say they have seen an ad on a vehicle in the past week. (Outdoor Advertising Association of America)

5. In a study of five major U.S. markets, billboards generated an average weekly reach of 67% among adults 18+. (Outdoor Advertising Association of America)

6. 70% of people feel OOH ads are part of the community. (Outdoor Advertising Association of America)

7. OOH ads reach 93% of the U.S. population each week. (Outdoor Advertising Association of America)

8. 56% of people say they talk about funny OOH ads with others. (Outdoor Advertising Association of America)

9. Outdoor advertising is the second-fastest-growing ad medium after mobile. (eMarketer)

10. 71% of people believe that OOH ads stand out more than other advertising. (Outdoor Advertising Association of America)

Outdoor Advertising Stats: Performance & ROI

1. The average cost per thousand (CPM) for a billboard ad is $2.43. (Outdoor Advertising Association of America)

2. Digital billboards have an average CPM of $3.38. (OOH Today)

3. Transit advertising generates 7.6 billion impressions per week. (Out of Home Advertising Association of America)

4. 29% of people make a purchase after seeing an out-of-home (OOH) ad. (Outdoor Advertising Association of America)

5. 71% of people felt OOH ads were more attention-grabbing than online ads. (Nielsen)

6. Street furniture (bus shelters, kiosks, etc.) has a recall rate of 84%. (Outfront Media)

7. 70% of people said they took action after seeing an OOH ad. (Outdoor Advertising Association of America)

8. OOH ads increase online engagement by 38%. (Outdoor Advertising Association of America)

9. 47% of people said they visited a store after seeing an OOH ad. (Outdoor Advertising Association of America)

10. OOH ads generate the highest ROI among traditional media. (Outdoor Advertising Association of America)

Outdoor Advertising Statistics: Summary

Outdoor advertising continues to be a valuable and effective advertising medium. With its ability to reach a large audience and generate high levels of engagement, it is a powerful tool for marketers. These statistics demonstrate that outdoor advertising is an important component of any marketing strategy.

For more Outdoor Advertising benchmarks, statistics and insights please visit our dedicated Offline Advertising Benchmarks section.