Organic social media refers to the free, unpaid content posted on social media platforms by individuals, organizations, and brands to engage with their followers and build their online presence. While organic reach on social media has declined in recent years due to algorithm changes, it still plays a vital role in brand building and customer engagement.
Social Media Stats: Market & Trends
According to Hootsuite, 56% of consumers follow brands on social media to browse products.
Sprout Social reports that 61% of consumers prefer to engage with brands on social media over other forms of communication.
Hootsuite reports that 91% of social media users access social media through mobile devices.
Sprout Social found that 68% of users will unfollow a brand if they feel overwhelmed with promotional content.
Facebook accounts for 45% of social media referral traffic, according to Hootsuite
According to Hootsuite, the most popular social media platform is Facebook, with 2.8 billion monthly active users.
Smart Insights reports that 44% of Facebook users engage with brands more than once a month.
Hubspot found that 88% of businesses with more than 100 employees use Twitter for marketing purposes.
According to Sprout Social, the most common reason for unfollowing a brand on social media is due to irrelevant or unappealing content.
Hootsuite reports that the most popular content on LinkedIn is industry insights and thought leadership.
Sprout Social found that 90% of consumers buy from brands they follow on social media.
Organic Social: Performance & ROI
Hubspot found that 79% of Instagram users search for product information on the platform.
54% of social media users use social media to research products, according to GlobalWebIndex.
According to Smart Insights, the average engagement rate on Instagram is 1.22%.
Sprout Social reports that the best times to post on social media are Wednesday at 11 am and Friday at 10-11 am.
Hubspot found that Instagram videos receive twice as much engagement as photos.
The average lifespan of a tweet is 18 minutes, according to Moz.
The average engagement rate on Facebook is 0.27%, according to Smart Insights.
According to Smart Insights, the most effective social media platform for B2B marketing is LinkedIn.
The average engagement rate for Twitter is 0.045%, according to Smart Insights.
Organic Social Statistics: Summary
Organic social media remains an important tool for building brand awareness and engaging with customers. With the right strategy and content, brands can reach their target audience and drive engagement on social media. By leveraging these statistics, brands can make informed decisions about their organic social media strategy and maximize their impact on social media platforms.
For more Organic social benchmarks, statistics and insights please visit our dedicated Social Media section.
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