Instagram has become one of the most popular social media platforms in recent years, with over 1 billion monthly active users. Businesses can take advantage of this popularity by creating an Instagram business page, which offers a range of features to help promote their brand and connect with potential customers. In this article, we will explore the performance of creating an Instagram business page, with 20 statistics to highlight its effectiveness.
Instagram Page Stats: Market & Trends
Over 25 million businesses are currently using Instagram to promote their brand. (Instagram)
90% of Instagram users follow at least one business account on the platform. (Hootsuite)
The average Instagram user spends 53 minutes per day on the platform. (Hootsuite)
71% of businesses in the United States use Instagram. (Hootsuite)
Instagram’s advertising audience in the United States is projected to reach 117.2 million users by 2021. (Statista)
Instagram stories have 500 million daily active users. (Instagram)
Over 90 million Instagram accounts use Instagram Shopping every month. (Instagram)
Instagram influencer marketing was projected to be a $5-10 billion industry by 2022. (Influencer Marketing Hub)
Instagram is the second most downloaded free app in the Apple App Store. (Statista)
70% of shopping enthusiasts turn to Instagram for product discovery. (Facebook)
Instagram’s audience is younger than that of other social media platforms, with 75% of users under the age of 34. (Hootsuite)
Instagram Channel: Performance & ROI
Instagram users engage with brands 10 times more than they do on Facebook. (Hootsuite)
Instagram has the highest engagement rate of any social media platform, with an average of 1.6% for brands. (Rival IQ)
60% of Instagram users say they have discovered new products on the platform. (Hootsuite)
The average engagement rate for Instagram posts with hashtags is 12.6% higher than those without hashtags. (Hopper HQ)
Brands see an average engagement rate of 4.21% per post on Instagram. (Hopper HQ)
Instagram videos generate twice as many comments as Instagram photos. (Sprout Social)
Posts that include user-generated content have a 4.5% higher conversion rate than those that do not. (Yotpo)
Instagram Live videos receive 24 times more engagement than regular Instagram videos. (Hootsuite)
Brands that post on Instagram Stories see a 70% completion rate. (Business Insider)
Instagram Business Page Statistics: Summary
Creating an Instagram business page can be an effective way for businesses to promote their brand and connect with potential customers. With over 1 billion monthly active users and a high engagement rate, Instagram offers a range of features that businesses can use to reach their target audience. By taking advantage of these features, businesses can increase their brand visibility and drive sales on the platform.
For more Instagram benchmarks, statistics and insights please visit our dedicated Social Media section.
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