Influencer marketing has become an increasingly popular way for brands to reach their target audience and drive sales. By partnering with influencers who have a large following on social media, brands can tap into their influence and credibility to promote their products or services. In this article, we'll explore the latest statistics on the performance of influencer marketing.
Influencer Marketing Stats: Markets & Tactics
According to a survey by Influencer Marketing Hub, 63% of marketers increased their influencer marketing budget in 2021.
Influencer marketing is expected to be a $13.8 billion industry by 2022, according to Business Insider Intelligence.
According to a study by Influencer Marketing Hub, Instagram is the most popular platform for influencer marketing, with 79% of marketers using the platform.
The top five industries that use influencer marketing are fashion, beauty, travel, food, and health, according to Influencer Marketing Hub.
17% of companies spend over half their marketing budget on influencer marketing, according to Influencer Marketing Hub.
A study by Google found that YouTube influencers are more influential than celebrities when it comes to product recommendations.
70% of teens trust influencers more than traditional celebrities, according to a survey by Google.
Influencer Marketing Stats: Performance & ROI
86% of women use social media for purchasing advice, and 70% of millennial consumers are influenced by social media when making purchasing decisions, according to Business Insider Intelligence.
A study by Rakuten Marketing found that influencer marketing campaigns generate an average of $5.20 for every $1 spent.
63% of consumers trust influencer messages more than brand messages, according to Edelman.
89% of marketers say that influencer marketing ROI is comparable to or better than other marketing channels, according to Linqia.
72% of consumers have made a purchase after seeing a sponsored post on Instagram, according to a study by Dana Rebecca Designs.
The average engagement rate on Instagram for micro-influencers (those with 1,000 to 100,000 followers) is 3.86%, according to Influencer Marketing Hub.
Macro-influencers (those with over 100,000 followers) have an average engagement rate of 1.21% on Instagram, according to Hopper HQ.
Influencer marketing can increase conversion rates by up to 3 to 10 times, according to Influencer Marketing Hub.
A survey by Linquia found that 51% of marketers believe that influencer content outperforms brand-created content.
72% of Instagram users have purchased a product they saw on the platform, according to a survey by Facebook IQ.
61% of consumers have engaged with an influencer post in the last year, according to a survey by Bloglovin.
Influencer marketing can generate up to 11 times the ROI of traditional digital marketing, according to a study by TapInfluence.
A survey by Mediakix found that the global average cost of a sponsored Instagram post is $300, but prices can range from $10 to $1 million depending on the influencer's following and engagement rate.
Influencer Statistics: Summary
Influencer marketing has become a powerful tool for brands to reach their target audience and drive sales. With the majority of consumers trusting influencer messages more than brand messages, it's no wonder that the industry is expected to continue to grow in the coming years. From increasing conversion rates to generating a high ROI, the statistics show that influencer marketing can be a highly effective marketing channel for businesses of all sizes.
For more Influencer Marketing benchmarks, statistics and insights please visit our dedicated Influencer Benchmarks section.
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