20 Gorgeous Google Advertising Statistics

Google Ads, formerly known as Google AdWords, is a popular platform for online advertising. It allows businesses to display ads to potential customers when they search for relevant keywords on Google or browse websites within the Google Display Network. In this article, we'll take a look at the performance of Google advertising and the impact it can have on businesses.

Google Advertising Stats: Market & Trends

1. Google Ads reach over 90% of internet users worldwide. (Google)

2. Mobile devices generate 45% of all paid search clicks on Google. (WordStream)

3. The top three paid advertising spots on Google receive 41% of clicks on the search page. (Search Engine Journal)

4. 63% of people said they would click on a Google ad. (HubSpot)

5. On average, companies spend 46% of their digital advertising budget on Google Ads. (Merkle)

6. 90% of people who use Google Ads see a positive impact on their business. (Google)

Google Ads Stats: Performance & ROI

1. Google Ads generate an average click-through rate (CTR) of 3.17% on the search network and 0.46% on the display network. (WordStream)

2. The average cost per click (CPC) for Google Ads is $2.69 on the search network and $0.63 on the display network. (WordStream)

3. Google Ads have an average conversion rate of 3.75% on the search network and 0.77% on the display network. (WordStream)

4. On average, businesses make $2 in revenue for every $1 they spend on Google Ads. (Google)

5. Google Ads with ad extensions have a 10-15% higher click-through rate (CTR) than those without. (Google)

6. The average click-through rate (CTR) for Google Ads in the first position on the search page is 7.11%. (AccuraCast)

7. The average click-through rate (CTR) for Google Ads in the second position on the search page is 3.01%. (AccuraCast)

8. The average click-through rate (CTR) for Google Ads in the third position on the search page is 1.66%. (AccuraCast)

9. Google Ads can increase brand awareness by up to 80%. (Google)

10. The average Google Ads campaign sees a return on investment (ROI) of 200%. (CXL)

11. Google Shopping ads have a 30% higher conversion rate than text ads. (Google)

12. Businesses that use remarketing lists for search ads see a 161% higher click-through rate (CTR) than those who don't. (Google)

13. Google Ads can increase website traffic by up to 89%. (ROI Revolution)

14. Google Ads can increase offline visits by up to 50%. (Google)

Google Advertising Statistics: Summary

Google advertising can be a highly effective way for businesses to reach their target audience and achieve their marketing goals. From generating clicks and conversions to increasing brand awareness and offline visits, Google Ads offer a variety of benefits that can positively impact a business's bottom line. With the right strategy and optimization, businesses can see a high return on investment (ROI) from their Google advertising efforts.

For more Google benchmarks, statistics and insights please visit our dedicated Search Marketing section.