Facebook is one of the most popular social media platforms used by businesses to advertise their products or services. With over 2.8 billion monthly active users, Facebook provides businesses with a large audience to target their ads. In this article, we will take a closer look at the performance of Facebook advertising, backed up by reliable sources.
Facebook Advertising Stats: Market & Trends
Facebook advertising revenue in Q2 2021 was $28.6 billion, a 56% increase compared to the same period in 2020. (Source: Facebook)
74% of Facebook users visit the site every day. (Source: Pew Research Center)
The average time spent on Facebook by users is 19.5 hours per month. (Source: eMarketer)
Facebook users watch over 100 million hours of video content on the platform every day. (Source: Facebook)
The most common ad objective on Facebook is "conversions," followed by "traffic" and "app installs." (Source: Hootsuite)
The average lifespan of a Facebook post is 5 hours. (Source: Sprout Social)
Facebook Ads: Performance & ROI
The average cost per click (CPC) for Facebook ads across all industries is $1.72. (Source: Wordstream)
The average click-through rate (CTR) for a Facebook ad is 0.9%. (Source: Wordstream)
The average conversion rate for a Facebook ad is 9.21%. (Source: Wordstream)
Facebook ad engagement rates are highest on Saturdays and Sundays. (Source: Sprout Social)
The top-performing ad format on Facebook is video ads, with a 25.2% higher engagement rate than image ads. (Source: Hootsuite)
Facebook ads with a question in the headline have a 22% higher CTR than those without. (Source: AdEspresso)
Carousel ads on Facebook have a 10 times higher CTR compared to static sponsored posts. (Source: Facebook)
The average return on ad spend (ROAS) for Facebook ads is $2.50 for every $1 spent. (Source: Oberlo)
26.9% of Facebook users who clicked on a Facebook ad made a purchase, according to a survey of US internet users. (Source: eMarketer)
Facebook ads targeted to custom audiences have a 14.6% higher CTR than ads targeting broad audiences. (Source: AdEspresso)
Facebook ads with emojis in the text have a 241% higher CTR than those without. (Source: AdEspresso)
The best time to post on Facebook is weekdays between 10am and 3pm. (Source: Hootsuite)
Facebook ads with a personal tone, such as using the word "you," have a 47% higher CTR than those without. (Source: AdEspresso)
Facebook ad relevance score, which is a measure of how well an ad resonates with its target audience, is positively correlated with CTR and ROAS. (Source: AdEspresso)
Facebook Ads Statistics: Summary
Facebook advertising is an effective way for businesses to reach their target audience and generate leads. With a range of ad formats and targeting options, businesses can tailor their ads to specific audiences and achieve a high ROI. By considering the statistics presented in this article, businesses can optimize their Facebook ad campaigns and maximize their results.
For more Facebook Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.
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