Event marketing is a popular form of marketing that involves organizing and promoting events to promote a brand, product or service. It's a great way to create brand awareness, generate leads, and build relationships with customers. In this article, we'll explore the performance of event marketing, looking at some of the most important statistics to help you understand the value of this marketing strategy.
Event Marketing Stats: Performance & ROI
40% of marketers say that event marketing is their most successful tactic for lead generation. (Bizzabo, 2019)
Event marketing can generate up to 23% of a company’s annual revenue. (Bizzabo, 2017)
80% of marketers believe that live events are critical to their company's success. (Bizzabo, 2019)
87% of C-suite executives believe in-person events are a critical component of their company’s overall marketing strategy. (EventMB, 2019)
84% of consumers say they are more likely to buy from a brand after attending an event. (Bizzabo, 2017)
The majority of event attendees (75%) say that they are more likely to purchase a product or service after attending an event. (EventMB, 2018)
Event marketing can have an ROI of up to 223%. (Bizzabo, 2019)
80% of event attendees say they would attend another event organized by the same company. (Bizzabo, 2017)
57% of marketers use in-person events as their top tactic for customer retention. (Markletic, 2021)
The average event ROI for every dollar spent is $4.50. (Markletic, 2021)
Over 60% of event attendees are more likely to buy from a brand after experiencing their event. (EventMB, 2018)
The average cost per attendee for a B2B event is $1,294. (Bizzabo, 2019)
Event Marketing Stats: Market & Tactics
95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. (EventMB, 2019)
Event marketing budgets are projected to increase by 7.8% in 2022. (Statista, 2021)
The top three types of events that companies organize are conferences and tradeshows (67%), hosted VIP events (51%), and webinars (43%). (Markletic, 2021)
85% of event planners use social media to promote their events. (Markletic, 2021)
92% of event planners use email marketing to promote their events. (Bizzabo, 2019)
84% of attendees say that the quality of the event speakers is the most important factor in attending an event. (Bizzabo, 2019)
63% of event attendees say that networking is the most important reason they attend events. (EventMB, 2019)
60% of event marketers use event technology to improve the attendee experience. (Markletic, 2021)
Event Marketing Statistics: Summary
Event marketing is a powerful tool that can help businesses achieve their marketing goals, whether it's creating brand awareness, generating leads, or building relationships with customers. The statistics show that event marketing is a cost-effective way to drive revenue and build customer loyalty. By understanding the value of event marketing, businesses can create more effective marketing strategies and achieve greater success.
For more Event Marketing benchmarks, statistics and insights please visit our dedicated Events & Sponsorship Benchmarks section.
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