WeChat is the most popular social media app in China with over 1 billion monthly active users. As a result, it has become an essential platform for businesses looking to reach a Chinese audience. WeChat offers a variety of advertising options, including display ads, sponsored posts, and mini-program ads. In this article, we will explore the performance of WeChat advertising by looking at some important statistics.
WeChat Advertising Stats: Market & Trends
WeChat had 1.17 billion monthly active users in 2020. (Source: Statista)
76% of WeChat users follow at least one official account. (Source: WalktheChat)
The top industries advertising on WeChat are e-commerce, finance, and education. (Source: AdChina)
42% of WeChat users use the app for at least 2 hours per day. (Source: WalktheChat)
57% of WeChat users are between the ages of 18 and 35. (Source: Statista)
87.5% of WeChat users use WeChat Pay. (Source: Tencent)
The total value of transactions made through WeChat Pay in 2020 was ¥118 trillion ($18.1 trillion). (Source: South China Morning Post)
WeChat Pay is accepted in 64 countries and regions worldwide. (Source: Tencent)
WeChat users spend an average of 85 minutes per day on the app. (Source: Tencent)
WeChat Ads: Performance & ROI
The average open rate of WeChat Official Account posts is 33%. (Source: WalktheChat)
WeChat display ads have an average click-through rate (CTR) of 0.31%. (Source: WalktheChat)
Sponsored posts on WeChat have an average CTR of 0.57%. (Source: WalktheChat)
WeChat mini-program ads have an average CTR of 2.84%. (Source: WalktheChat)
The average cost per click (CPC) for WeChat display ads is ¥0.8 ($0.12). (Source: AdChina)
The average CPC for WeChat sponsored posts is ¥1.5 ($0.23). (Source: AdChina)
WeChat mini-program ads have an average CPC of ¥1.7 ($0.26). (Source: AdChina)
WeChat mini-programs have a conversion rate of 10.8%, higher than regular mobile websites. (Source: QuestMobile)
WeChat mini-program ads have an average conversion rate of 3.9%. (Source: WalktheChat)
WeChat Moments (a feature similar to Facebook's News Feed) has an engagement rate of 6.4%. (Source: AdChina)
WeChat Ads Statistics: Summary
WeChat is an incredibly popular app in China with a massive user base, making it an important platform for businesses to advertise on. WeChat offers a variety of advertising options with different levels of cost and engagement. The key to a successful WeChat advertising campaign is to understand the platform's unique features and target audience, as well as to create high-quality content that resonates with users.
For more WeChat Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.
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