19 Crazy Channel Marketing Statistics

Channel marketing involves targeting specific groups of partners or intermediaries to promote and sell products or services. In this article, we will take a closer look at the performance of channel marketing by industry. The data presented in this article is based on research conducted by different sources, such as HubSpot, Forrester and Gartner.

Channel Marketing Stats - B2B Marketing

1. Channel marketing generates 68% of B2B sales. (Source: MarketingProfs)

2. 65% of B2B marketers use channel marketing as a part of their overall marketing strategy. (Source: B2B Marketing Zone)

3. 81% of B2B companies use channel marketing to reach new customers. (Source: MarketingProfs)

4. 78% of B2B marketers say that channel partners contribute to the growth of their business. (Source: B2B Marketing Zone)

5. 79% of B2B marketers say that channel partners help them to enter new markets. (Source: SiriusDecisions)

6. 75% of B2B companies use channel marketing to build relationships with customers. (Source: MarketingProfs)

7. 82% of B2B companies use channel marketing to improve customer satisfaction. (Source: MarketingProfs)

Channel Marketing Stats - B2B Industries

1. The technology industry is the leading adopter of channel marketing, with 84% of marketers saying they have adopted a channel marketing strategy. (Source: Gartner)

2. The healthcare and life sciences industry is the second leading adopter of channel marketing, with 79% of marketers saying they have adopted a channel marketing strategy. (Source: Gartner)

3. The manufacturing industry is the third leading adopter of channel marketing, with 78% of marketers saying they have adopted a channel marketing strategy. (Source: Gartner)

Channel Marketing Stats - Performance & ROI

1. 88% of B2B marketers say that channel partners are their most important source of revenue. (Source: SiriusDecisions)

2. Companies with effective channel marketing programs have 2x higher customer retention rates than those that don't. (Source: HubSpot)

3. Channel marketing can increase revenue by 43% for businesses with mature partner programs. (Source: Forrester)

4. Channel marketing can help businesses reduce customer acquisition costs by up to 60%. (Source: HubSpot)

5. Companies with strong channel marketing programs have a 34% higher lead-to-close rate. (Source: HubSpot)

6. Channel marketing can help businesses reduce their sales cycle by up to 30%. (Source: HubSpot)

7. Companies with effective channel marketing programs have a 24% faster time-to-market for new products. (Source: HubSpot)

8. Channel marketing can help businesses reduce their marketing costs by sharing the cost of marketing campaigns with their partners. (Source: HubSpot)

9. Companies with strong channel marketing programs have a 28% higher win rate for deals. (Source: HubSpot)

Channel Marketing Statistics: Summary

Channel marketing can be an effective approach for B2B marketers to reach new customers, increase revenue, and expand their market reach. The statistics mentioned above can help businesses make informed decisions about their channel marketing strategies and allocate their marketing budgets more effectively. The industry-specific data and channel marketing best practices can guide businesses to optimize their channel marketing programs and increase their success rate.

For more Channel & Partner Marketing benchmarks, statistics and insights please visit our dedicated Channel Marketing Benchmarks section.