19 Amazing ABM Statistics

Account-based marketing (ABM) is a targeted approach to B2B marketing that focuses on specific high-value accounts. In this article, we will take a closer look at the performance of account-based marketing by industry. The data presented in this article is based on research conducted by different sources, such as Demandbase, SiriusDecisions, and Terminus.

ABM Stats - Performance & ROI

1. 85% of marketers that measure ROI say that account-based marketing outperforms other marketing investments. (Source: ITSMA)

2. 91% of ABM practitioners say that ABM outperforms other marketing initiatives. (Source: ITSMA)

3. 87% of marketers that measure ROI say that account-based marketing delivers higher returns than other marketing approaches. (Source: Alterra Group)

4. 97% of marketers achieved higher ROI with ABM than with any other marketing initiative. (Source: Ascend2)

5. Companies that use ABM have an average contract value that is 40% larger than those that don't. (Source: SiriusDecisions)

6. 60% of companies that have used ABM for at least one year report a revenue increase of at least 10%. (Source: Alterra Group)

7. 58% of B2B marketers plan to increase their ABM budgets in the next year. (Source: SiriusDecisions)

8. ABM has a 97% higher ROI compared to traditional marketing methods. (Source: ITSMA)

9. 90% of companies that use ABM see a higher return on investment (ROI) than with traditional marketing methods. (Source: Engagio)

ABM Stats by Industry

1. The technology industry is the leading adopter of ABM, with 62% of marketers saying they have adopted an ABM strategy. (Source: SiriusDecisions)

2. The financial services industry is the second leading adopter of ABM, with 44% of marketers saying they have adopted an ABM strategy. (Source: SiriusDecisions)

3. The manufacturing industry is the third leading adopter of ABM, with 33% of marketers saying they have adopted an ABM strategy. (Source: SiriusDecisions)

ABM Stats - Revenue & Pipeline

1. 84% of B2B marketers believe that ABM provides significant benefits for retaining and expanding existing client relationships. (Source: Demandbase)

2. 80% of marketers that measure ROI say that ABM improves customer lifetime values (LTV). (Source: ITSMA)

3. ABM can increase marketing-sourced pipeline contribution by up to 208%. (Source: SiriusDecisions)

4. Companies that use ABM have a 91% increase in deal size. (Source: Demandbase)

5. 86% of ABM practitioners report that their programs generate higher-quality leads than traditional marketing methods. (Source: Alterra Group)

6. 84% of ABM practitioners report that ABM provides significant benefits for closing new deals. (Source: Demandbase)

7. 85 - 87% of ABM practitioners report that ABM provides significant benefits for improving their understanding of customer needs and preferences. (Source: Demandbase)

ABM Statistics: Summary

Account-based marketing can be an effective approach for B2B marketers to target specific high-value accounts and drive revenue growth. The statistics mentioned above can help businesses make informed decisions about their ABM strategies and allocate their marketing budgets more effectively. The industry-specific data and ABM best practices can guide businesses to optimize their ABM programs and increase their success rate.

For more Account Based Marketing benchmarks, statistics and insights please visit our dedicated ABM Benchmarks section.