Twitter is one of the most popular social media platforms in the world. It has become a powerful tool for businesses to reach out to their customers and promote their products and services. In this article, we will look at the performance of creating a Twitter business page and explore some of the most important statistics related to it.
Twitter Page Stats: Market & Trends
As of 2021, Twitter has over 192 million daily active users worldwide. (Source: Statista)
Twitter has a total of 330 million monthly active users. (Source: Statista)
69% of U.S. adults use social media, and 22% of them use Twitter. (Source: Pew Research Center)
94% of consumers plan to purchase from a business they follow on Twitter. (Source: Twitter)
29% of Twitter users have a household income of $75,000 or more. (Source: Pew Research Center)
38% of Twitter users are between the ages of 18 and 29, and 26% are between 30 and 49. (Source: Pew Research Center)
Twitter is the second most effective social media platform for B2B lead generation, behind LinkedIn. (Source: Oktopost)
Twitter is the top platform for business-to-business (B2B) content marketing. (Source: Content Marketing Institute)
87% of B2B marketers use Twitter to distribute content. (Source: Content Marketing Institute)
Twitter Channel: Performance & ROI
79% of Twitter users are more likely to recommend brands they follow. (Source: Twitter)
93% of Twitter users who follow small and medium-sized businesses on Twitter plan to purchase from them. (Source: Twitter)
54% of Twitter users reported that they had taken action (such as visiting a website, searching for more information, or making a purchase) after seeing a brand mentioned in Tweets. (Source: Twitter)
Tweets with video are six times more likely to be retweeted than those with photos, and three times more likely than those with GIFs. (Source: Twitter)
Tweets with images receive 150% more retweets than those without images. (Source: HubSpot)
Twitter users are 1.6x more likely to recall ads on Twitter than users who are not on the platform. (Source: Twitter)
Tweets with hashtags receive two times more engagement than those without. (Source: Sprout Social)
Brands that tweet regularly (at least once per day) have 47% more engagement than those that do not. (Source: Sprout Social)
Twitter ads have a 9% higher click-through rate (CTR) than Facebook ads. (Source: WordStream)
Twitter Business Page Statistics: Summary
Creating a Twitter business page can be an effective way to reach out to customers and promote products and services. With millions of active users, Twitter can help businesses connect with a vast audience. The statistics listed above show that Twitter users are more likely to engage with and purchase from brands they follow on the platform. Businesses can also benefit from using Twitter ads, which have a higher CTR than Facebook ads. Overall, creating a Twitter business page can be a valuable asset to any business looking to expand their reach and increase their customer base.
For more Twitter benchmarks, statistics and insights please visit our dedicated Social Media section.
Comments