TikTok is a popular social media platform that has been rapidly growing in popularity in recent years. It has become a popular destination for businesses looking to engage with younger audiences. In this article, we will look at the performance of creating a TikTok business page and provide 20 statistics that highlight the potential benefits of this social media platform for businesses.
TikTok Page Stats: Market & Trends
TikTok has over 1 billion active users worldwide. (Source: Hootsuite)
TikTok was the most downloaded app worldwide in Q1 2021, with 177 million downloads. (Source: Sensor Tower)
The average user spends 52 minutes per day on TikTok. (Source: Backlinko)
60% of TikTok users are aged between 16 and 24. (Source: GlobalWebIndex)
90% of TikTok users access the app daily. (Source: Backlinko)
TikTok users spend an average of 5 minutes per session on the app. (Source: Backlinko)
13% of marketers consider TikTok to be an important part of their social media strategy. (Source: HubSpot)
40% of TikTok users discover new products through the platform. (Source: Hootsuite)
86% of TikTok users have created their own videos. (Source: Hootsuite)
91% of TikTok videos are viewed on mobile devices. (Source: Backlinko)
TikTok is the second most popular app for influencer marketing. (Source: Influencer Marketing Hub)
71% of businesses that use TikTok have found it to be an effective marketing tool. (Source: Oberlo)
TikTok Channel: Performance & ROI
TikTok has a higher engagement rate than Instagram and Facebook. (Source: Hootsuite)
TikTok videos have an average engagement rate of between 17% amd 29% (Source: HypeAuditor)
TikTok ads have a higher click-through rate than Instagram and Snapchat ads. (Source: Influencer Marketing Hub)
40% of TikTok users have purchased a product they saw on the platform. (Source: Hootsuite)
TikTok has an average cost-per-click of $0.10. (Source: Influencer Marketing Hub)
70% of TikTok users say they are more likely to make a purchase from a brand they follow on TikTok. (Source: Influencer Marketing Hub)
TikTok Business Page Statistics: Summary
A TikTok business page can be a highly effective marketing strategy for businesses, particularly those looking to engage with younger audiences. With over 1 billion active users worldwide, a high engagement rate, and the ability to reach new audiences, TikTok offers a unique opportunity for businesses to reach a new audience and grow their brand.
For more TikTok benchmarks, statistics and insights please visit our dedicated Social Media section.
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