Weibo is a popular social media platform in China with over 500 million active users, making it a valuable platform for advertising. Weibo advertising has become a key part of many companies' marketing strategies in China, as it allows them to reach a large and engaged audience. In this article, we will explore some of the key statistics related to Weibo advertising and its performance.
Weibo Advertising Stats: Market & Trends
Weibo's advertising revenue for Q4 2020 was 4.42 billion RMB (681 million USD), an increase of 6% year-over-year. (Source: Weibo)
Weibo has over 100,000 active advertisers on its platform. (Source: Weibo)
In Q4 2020, Weibo's advertising revenue represented 85% of its total revenue. (Source: Weibo)
KOL (key opinion leader) advertising is a popular form of Weibo advertising, with over 70% of advertisers using KOLs to promote their products or services. (Source: AdChina)
Weibo's KOL marketing revenue for Q4 2020 was 1.16 billion RMB (179 million USD), an increase of 5% year-over-year. (Source: Weibo)
The top industries advertising on Weibo are e-commerce, internet services, and consumer electronics. (Source: AdChina)
Weibo's mobile app is the primary way users access the platform, with over 94% of users accessing Weibo on their mobile devices. (Source: QuestMobile)
Weibo's mobile app has a high daily active user (DAU) count, with over 240 million DAUs reported in Q4 2020. (Source: Weibo)
Weibo is one of the most popular social media platforms for luxury brands in China, with over 85% of luxury brands using Weibo for marketing purposes. (Source: AdChina)
Weibo Ads: Performance & ROI
The average cost per click (CPC) for Weibo advertising is around 0.5 RMB (0.07 USD). (Source: AdChina)
The click-through rate (CTR) for Weibo advertising varies depending on the type of ad, but the average CTR for all ad types is 1.8%. (Source: AdChina)
Video ads on Weibo have a higher CTR than image ads, with an average CTR of 2.8%. (Source: AdChina)
The average engagement rate for Weibo advertising is 2.3%. (Source: AdChina)
Weibo Ads: Features
Weibo's advertising platform provides advertisers with a range of targeting options, including demographic, interest-based, and behavioral targeting. (Source: Weibo)
Weibo's advertising platform also allows advertisers to retarget users who have previously interacted with their ads or visited their website. (Source: Weibo)
Weibo Ads Statistics: Summary
Weibo advertising is a valuable tool for companies looking to reach a large and engaged audience in China. With a variety of ad formats and targeting options, Weibo's advertising platform allows advertisers to create effective campaigns that resonate with their target audience. As Weibo's user base continues to grow and evolve, it will remain an important platform for companies looking to reach Chinese consumers.
For more Weibo Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.
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