Tumblr is a popular social media platform that offers various advertising options to businesses. In this article, we will explore the performance of Tumblr advertising and present the most important statistics to help businesses understand the potential of advertising on the platform.
Tumblr Advertising Stats: Market & Trends
Tumblr has over 642 million monthly active users worldwide. (Source: Statista)
45% of Tumblr users are between the ages of 18 and 34. (Source: Hootsuite)
Tumblr has a higher percentage of female users than male users. (Source: Statista)
Tumblr users spend an average of 28 minutes per session on the platform. (Source: Oberlo)
The average Tumblr user creates 14 original posts per month. (Source: Oberlo)
Tumblr Ads: Performance & ROI
Tumblr ads can reach up to 80% of the platform's active users. (Source: Tumblr)
The average engagement rate for Tumblr sponsored posts is 2.3%. (Source: Hootsuite)
Tumblr sponsored posts have an average cost per engagement of $0.21. (Source: Hootsuite)
The average click-through rate for Tumblr sponsored posts is 0.25%. (Source: Hootsuite)
The average cost per click for Tumblr ads is $1.00. (Source: AdEspresso)
Tumblr Ads: Features
The most popular ad format on Tumblr is sponsored posts, which are native ads that blend in with organic content. (Source: Sprout Social)
Tumblr offers various targeting options for advertisers, including age, gender, location, interests, and device type. (Source: Tumblr)
Tumblr offers a "buy now" button for e-commerce businesses to drive sales directly from their ads. (Source: Tumblr)
The most successful Tumblr campaigns use visually stunning creative and a clear call to action. (Source: AdEspresso)
Advertisers can track the performance of their Tumblr ads using the platform's built-in analytics dashboard. (Source: Tumblr)
Tumblr Ads Statistics: Summary
Tumblr offers businesses a unique opportunity to reach a highly engaged audience through its advertising platform. With various targeting options, native ad formats, and a "buy now" button, businesses can drive sales and engagement on the platform. However, it's important to create visually stunning creative and a clear call to action to stand out among the organic content. Businesses can track the performance of their ads using Tumblr's built-in analytics dashboard to optimize their campaigns for maximum results.
For more Tumblr Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.
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