Reddit is a popular social news aggregation and discussion platform that can be a powerful tool for businesses looking to advertise their products or services. Advertising on Reddit can help businesses increase their reach, engage with their target audience, and drive more traffic to their website. In this article, we will look at some statistics that show the performance of creating a Reddit advertising page.
Reddit Advertising Stats: Market & Trends
Reddit has over 52 million daily active users, with the majority of them being between the ages of 18 and 29. (Source: Reddit)
The average time spent on Reddit per user per day is 26 minutes. (Source: SimilarWeb)
Reddit users are predominantly male, with around 70% of them being men. (Source: Statista)
79% of Reddit users say they have purchased a product or service as a result of seeing an ad on Reddit. (Source: Reddit)
The top advertising categories on Reddit are technology, gaming, and entertainment. (Source: Reddit)
Reddit is the 4th most popular website in the US, and the 18th most popular website in the world. (Source: Alexa)
52% of Reddit users say they go to the platform to learn something new. (Source: Reddit)
82% of Reddit users say they trust advice and recommendations they receive on the platform. (Source: Reddit)
Reddit Ads: Performance & ROI
The average click-through rate (CTR) of sponsored posts on Reddit is 0.30%, which is lower than the industry average of 0.50%. (Source: Hootsuite)
The average cost per click (CPC) of sponsored posts on Reddit is $0.75, which is higher than the industry average of $0.50. (Source: Hootsuite)
The average cost per impression (CPM) of sponsored posts on Reddit is $3.50, which is lower than the industry average of $6.12. (Source: Hootsuite)
Sponsored posts with images have an average engagement rate that is 40% higher than those without images. (Source: Reddit)
The average revenue per visitor (RPV) from Reddit is $0.21, which is lower than the industry average of $0.56. (Source: Hootsuite)
Reddit Ads: Features
The Reddit advertising platform offers various ad formats, including sponsored posts, sponsored comments, and display ads. (Source: Reddit)
Reddit offers various targeting options, including subreddits, interests, and demographics. (Source: Reddit)
Reddit Ads Statistics: Summary
Creating a Reddit advertising campaign can be an effective way for businesses to reach a highly engaged audience and drive more traffic to their website. The platform offers various ad formats, targeting options, and cost-effective pricing models that can help businesses achieve their marketing goals. The statistics we have discussed in this article show that sponsored posts on Reddit have a lower CTR but a higher engagement rate with images. Additionally, the majority of Reddit users are open to making purchases as a result of seeing an ad on the platform, making it a valuable platform for driving sales. However, it's important to note that the average RPV from Reddit is lower than the industry average, so businesses should carefully consider their target audience and advertising strategy before creating a Reddit advertising campaign.
For more Reddit Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.
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