Xing is a professional social networking site that allows users to connect with other professionals and build their career. It provides a unique platform for businesses to advertise and reach out to professionals. In this article, we will explore the performance of Xing advertising and provide some important statistics to give you an idea of its effectiveness.
Xing Advertising Stats: Market & Trends
Xing has over 18 million members, with a majority of them located in Germany, Austria, and Switzerland. (source: Xing)
The average age of Xing users is 38 years old. (source: Statista)
Xing is the leading professional networking platform in the German-speaking region. (source: Statista)
52% of Xing users hold management positions. (source: Xing)
71% of Xing users have a university degree. (source: Xing)
70% of Xing users are decision-makers in their company. (source: Xing)
70% of Xing users check their profiles daily. (source: Xing)
Xing’s revenue in Q3 2020 was €60.7 million, an increase of 3% compared to the previous year. (source: Xing)
Xing Ads: Performance & ROI
Xing has a click-through rate (CTR) of 0.2% for display ads. (source: Statista)
Xing’s click-through rate for sponsored content is 0.5%. (source: Statista)
The average cost per click (CPC) for Xing advertising is €2.24. (source: Xing)
The average cost per mille (CPM) for Xing advertising is €58.19. (source: Xing)
Xing has an engagement rate of 16.3% for sponsored content. (source: Xing)
The conversion rate for Xing advertising is 7.68%. (source: Xing)
Xing Ads: Features
Xing offers targeting options such as industry, job title, company size, and location. (source: Xing)
Xing Ads Statistics: Summary
Xing provides a unique platform for businesses to reach out to professionals in the German-speaking region. With a high percentage of decision-makers and university-educated users, Xing offers businesses the opportunity to target a highly qualified audience. Although Xing has a relatively low click-through rate, it has a high engagement rate for sponsored content and a decent conversion rate. As Xing continues to grow, it is likely to become an even more important platform for B2B advertising.
For more Xing Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.
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