Print advertising has been around for centuries, and despite the rise of digital marketing, it continues to be a popular choice for many businesses. In this article, we will examine the effectiveness of print advertising and provide statistics that highlight its performance in today's marketing landscape.
Print Advertising Stats: Market & Trends
63% of consumers said they trust print ads in newspapers and magazines more than any other type of advertising (MarketingSherpa).
82% of internet users trust print ads when making a purchasing decision (MarketingSherpa).
Print advertising is the second most-trusted form of advertising after television (Statista).
81% of people still read print magazines, even in the digital age (Magazine Media 360).
70% of Americans said they prefer to read print on paper, rather than on a screen (Two Sides North America).
59% of B2B marketers say print advertising is effective (MarketingSherpa).
Print ads can be a more credible source of information, with 70% of consumers saying they find print ads in magazines to be trustworthy (Magazine Media 360).
Print Advertising Stats: Performance & ROI
The average cost per lead for print advertising is $24.50, compared to $51.40 for online advertising (MarketingProfs).
Print ads have a longer lifespan than digital ads, with readers spending an average of 43 minutes reading a magazine (Magazine Media 360).
Print advertising has a high level of brand recall, with 75% of consumers saying they remember a brand after seeing a print ad (Magazine Media 360).
Print advertising can help build trust, with 73% of consumers saying they prefer to receive financial statements on paper, rather than online (Two Sides North America).
Print advertising can be more engaging than digital advertising, with readers spending an average of 2.5 minutes on a print ad (Magazine Media 360).
Print ads can drive online traffic, with 44% of consumers saying they visited a brand's website after seeing a print ad (Magazine Media 360).
Print advertising can generate sales, with 79% of consumers saying they took action after seeing a print ad, such as visiting a store or making a purchase online (Magazine Media 360).
Print Advertsing Statistics: Summary
Despite the increasing popularity of digital marketing, print advertising still holds a significant place in today's marketing landscape. The statistics presented above show that print advertising can be effective in reaching a targeted audience, building trust, and generating sales. It's important for businesses to consider incorporating print advertising into their marketing strategy, particularly when seeking to reach a demographic that is more likely to engage with print media.
For more Print Advertising benchmarks, statistics and insights please visit our dedicated Offline Advertising Benchmarks section.
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