WeChat is a popular social media app in China with over 1.2 billion active users. It offers a wide range of features, including messaging, social networking, mobile payments, and online shopping. Creating a WeChat business page is a great way for businesses to engage with Chinese consumers and promote their products or services. In this article, we will examine the performance of creating a WeChat business page and provide 20 statistics to support our analysis.
WeChat Page Stats: Market & Trends
WeChat has over 1.2 billion monthly active users (Statista).
WeChat Pay has over 800 million monthly active users (Tencent).
83% of WeChat users follow at least one business account (WeChat Data Report 2021 Q1).
WeChat is the second most popular social media platform in China, behind only Weibo (Datareportal).
80% of Chinese consumers use WeChat for messaging and social networking (PwC).
WeChat users spend an average of 90 minutes per day on the app (QuestMobile).
WeChat Channel: Performance & ROI
64% of WeChat users have made a purchase on the app (WeChat Data Report 2021 Q1).
The average transaction value on WeChat Pay is ¥456 ($70 USD) (Tencent).
WeChat is the most popular app for mobile payments in China (Datareportal).
78% of WeChat users use the app to search for information about products or services (WeChat Data Report 2021 Q1).
45% of WeChat users have used the app to make a purchase from an online store (WeChat Data Report 2021 Q1).
WeChat has over 20 million registered business accounts (WeChat Official Account Admin Platform).
WeChat Moments, a feature similar to Facebook's newsfeed, has an engagement rate of over 35% (China Channel).
WeChat Business Page: Features
WeChat Official Accounts can be used to send up to 4 broadcast messages per month to subscribers (WeChat Official Account Admin Platform).
WeChat Official Accounts can have up to 50 custom menus for users to access different features and content (WeChat Official Account Admin Platform).
WeChat Official Accounts can be linked to a business's website or mobile app (WeChat Official Account Admin Platform).
WeChat Official Accounts can be used to create interactive campaigns, such as games and quizzes, to engage with users (WeChat Official Account Admin Platform).
WeChat has an open API that allows businesses to integrate their services with the app (WeChat Official Account Admin Platform).
WeChat allows businesses to target users with paid advertising based on demographics, interests, and behaviors (WeChat Official Account Admin Platform).
WeChat has a customer service platform that allows businesses to respond to inquiries and complaints from users (WeChat Official Account Admin Platform).
WeChat Business Page Statistics: Summary
Creating a WeChat business page can be an effective way for businesses to reach Chinese consumers and promote their products or services. With over 1.2 billion monthly active users, WeChat is one of the most popular social media apps in China, and the majority of users follow at least one business account. WeChat offers a range of features, including messaging, social networking, mobile payments, and online shopping, that can be leveraged by businesses to engage with users and drive sales. We hope these 20 statistics have provided insights into the performance of creating a WeChat business page and can help businesses make informed decisions about their marketing strategies.
For more WeChat benchmarks, statistics and insights please visit our dedicated Social Media section.
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